Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

Dr. Grandhi’s contribution

Dr. Grandhi conducted several in-depth interviews in the UAE as part of the qualitative research supporting Dr. Jagdish Sheth’s work on this book.

About the book

The authors examine how companies can reach new customers, adapt products and services to local conditions, build brands and distribution, and serve stakeholders in emerging markets.